7 Livros que transformaram minha vida e podem transformar a sua também
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7 Livros que transformaram minha vida e podem transformar a sua também

What specific problems does the product or service solve, or what benefits does it provide? Use persuasive language and storytelling to engage the reader. Share customer testimonials, success stories and case studies to illustrate how the product has made a positive impact. Make the call to action clear and compelling. – Kobi Ben-Meir, OwnID Illo…

5 Tendências tecnológicas que podem revolucionar o mercado nos próximos 5 anos
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5 Tendências tecnológicas que podem revolucionar o mercado nos próximos 5 anos

Copy should be tailored for each stage of the customer journey. For example, a new-to-market lipstick brand might find success with awareness ads highlighting its diverse benefits (long wear, on-trend colors, and so on). Remarketed ads for that same product might adapt that copy to incorporate stronger purchase motivators such as urgency, scarcity or special…

O impacto da automação no futuro do trabalho: O que esperar ?
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O impacto da automação no futuro do trabalho: O que esperar ?

Potential buyers are unlikely to remember every single feature of the product they are considering. A few key benefits will stick out in their minds, along with the feeling of owning it. The product message communicates the key features and benefits of the product, while the brand message creates an emotional impact. Together, they influence…

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